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I am a small business consultant with 17 years practical experience in leadership within Fortune 100 companies in the fields of marketing, PR, profit and loss, change management, internal consulting, process enhancements and risk. I have a BA in Psychology and MBA. I will  complete a Master’s in Organizational Development and Leadership on April 25th 2019. My background has given me a perspective that is uniquely mine. I am fortunate enough to have a small business consulting firm to share my experiences with small businesses who can benefit most. Visit to find out more information. 


I'm also a dog lover, Italian Greyhound aficionado and bird watcher.

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  • Writer's pictureCrystal Jones Taylor

A Tale of Two Product Managers

Updated: Dec 7, 2018

My husband and I each own a P&L; his is a small health practice and mine is an insurance book of business for a large corporate enterprise. The only real difference is the number of zeros and commas. Nonetheless, the stakes are high for both of us, as they are for all product managers.

Last night he was studying his P&L. Things usually come to a head around tax season, and allow

Product management, profit and loss, accountability Venn diagram that demonstrates how business, technology and user experience UX overlap is where product management comes together.
Photo credit Martin Erickson 2011

some time for reflection. (Wait - we're paying what?!) I digress...

It makes for a better marriage when I don’t offer unsolicited “advice” for how he should run his business, and vice versa. I did make an exception that time he redecorated the office and I got a glimpse of red carpet paired with yellow paint. (We immediately called in the professionals before that Monday morning.)

Both geeky, in our own way, we do our continuing education on Saturdays over coffee. We read the latest articles and innovations in our respective fields. We review websites, social media, do our competitive intelligence. I read about weather events in my territories, while he reviews local pollen levels. Last week, deviating from the normal 'How's work?' conversation, I told him he could look at his business mix, loss ratios, plan and forecast for 2018, and other activities that I do. He looked at me and said, “Ain’t nobody got time for that.” We shared a laugh.

True, as he has no boss, per se. But he gets the calls in the middle of the night when the alarm trips or when the air conditioner stops working Anyway, the takeaway is that our work has far more parallels than I knew. In his case, he’s also the product, but we’re both Product Managers in the end.

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Welcome to my blog, where I discuss Organizational Change Management and Development. I embrace Prosci’s global ADKAR methodology, as a Prosci Certified Change Practitioner (PCCP), and the best practices for managing change at scale as a Certified Change Management Professional (CCMP designation) from the global Association of Change Management Professionals (ACMP.)


I’m here to connect and collaborate with others passionate about change and overall business acumen. One of my interests is demonstrating the concrete value of enterprise change management, in the language of dollars and cents. Let’s do something great!

With 20 years in Fortune 100s, my roles include P&L responsibility, fulfillment and shared services functions. I often say have a 360 degree view of the business to augment my approach to Change, including stakeholder engagement resonant visions and cases for change.


My strategic planning and tactical execution in Change Management spans HR, Strategy, Digital, Brand, Marketing/MarTech, COO, DE&I, CTO, IT and CFO, where I have had the opportunity to positively impact the employee experience for 39k employees and millions of customers in concert with brilliant project teams.

I have a creative streak, which helps me achieve sustained results with minimal resources, when budgets are tight. For example, I co-patented a new business model for a financial services’ vehicle ownership.


Outside of work, I enjoy volunteering on the ACMP Virtual Engagement Committee, animal rescue, and creative writing, where two of my pieces have been recently published.


If we share common interests, let’s chat about the art of the possible!

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