Buc-ee's Brave Market Targeting Strategy
When it comes to growth and market segmentation, what Buc-ee’s did was brilliant. They solved a specific consumer problem and fulfilled...
I am a small business consultant with 17 years practical experience in leadership within Fortune 100 companies in the fields of marketing, PR, profit and loss, change management, internal consulting, process enhancements and risk. I have a BA in Psychology and MBA. I will complete a Master’s in Organizational Development and Leadership on April 25th 2019. My background has given me a perspective that is uniquely mine. I am fortunate enough to have a small business consulting firm to share my experiences with small businesses who can benefit most. Visit Strategy-Rocket.com to find out more information.
I'm also a dog lover, Italian Greyhound aficionado and bird watcher.